Get more from your
existing customers.
Retention starts at acquisition. Let's make sure a customer's first order isn't their last.
Growth that doesn't depend on the next discount.
What I See
Acquisition and retention are usually managed by separate teams, which leaves gaps in the customer journey. With ad costs rising, those gaps get expensive. Brands often respond by discounting to hit top-line numbers, which only solves for the short term.
What I Do
I treat acquisition and retention as one journey, so every customer you pay for is worth more. I start with your go-to-market plan and promotion calendar to find growth that doesn't depend on discounts. Then I set a baseline with you, so you can see what's driving results.
Why Me
I've run these channels in-house as an ecommerce operator, not just advised on them from the outside. You get that experience on your team without adding headcount.
Built from the customer data up.
I partner with DTC brands by assessing what's really happening across your channels, team, and tech stack, finding the buying patterns your customers already follow, and building a cross-channel strategy to bring them back.
10+ years in DTC and ecommerce, running email, SMS, direct mail & catalog, paid media, customer service, and website operations.
- Ecommerce Strategy Full-funnel decisions, from acquisition through retention
- Retention & Lifecycle Every touchpoint working together as one system
- Embedded Execution Senior-level work, alongside your existing team
Some of the incredible brands I've partnered with.
What's Ridgevale?
Ridgevale is a beach on Cape Cod, a place I've gone for years to spend time with loved ones and unwind on the coast. When I started this business, I wanted a name that felt like me and captured one of my favorite places.
Same instinct behind how I work. Straightforward, low on jargon, built around what actually makes an impact.