Full-funnel ecommerce strategy.
10+ years in DTC and Ecommerce. Experience with integrated strategy across Email, SMS, Direct Mail & Catalog, Paid Media, Customer Service and Website Operations.
I bring that into your business as an embedded partner.
- Ecommerce Strategy Full-funnel decisions, from acquisition through retention
- Retention & Lifecycle Every touchpoint working together as one system
- Embedded Execution Senior-level work, alongside your existing team
Retention starts at acquisition.
What I See
Acquisition and retention usually run as separate teams. By the time retention gets involved, the customer relationship is already set.
What I Do
I document baselines before any engagement starts, then stay accountable to the metrics that matter.
Why Me
I've run these channels in-house, not just advised on them from outside. That experience shapes how I prioritize and where I focus first.
What's Ridgevale
Ridgevale is a beach on Cape Cod, a place I've gone for years to spend time with loved ones and unwind on the coast. When I started this business, I wanted a name that felt like me and captured one of my favorite places, so I could channel that same energy into work I love doing.
Same instinct behind how I work. Straightforward, low on jargon, built around what actually makes an impact.
Let's talk
Tell me about your brand and what problems you're looking to solve.
A short email is all it takes. Let's chat.
emma@ridgevaleco.com